#VEGCURIOUS

Let’s face it. Most of us Brits don’t know that much about preparing vegetables to eat. Aside from the tomato (not even a vegetable) and potato we struggle to know what to do with them. It might seem like a good idea to ‘eat veg’ once in a while but beyond salads, appetizing meals can seem like a mission…, so might as well stick to meat!

Meat has become associated in our imagination with ‘red blooded’ and assertive masculinity. At the same time, many men still harbor false beliefs or myths about veg. They cannot form a staple diet, they don’t provide enough protein, that they’re, ....... we might as well come out and say it: they’re basically, ‘less manly’.

And that’s the beauty of vegcurious. We’re not even asking anyone to give up meat. We’re committed to showing how Apple shares price veg can be to inspire a new generation of men to be more daring about eating choices by actively exploring their more vegcurious side.

Vegcurious does not mean becoming vegetarian. We don’t expect you to commit to a stable relationship with a radish! But we will be encouraging trysting with turnips, getting cheeky with chard or chickpeas, quickies with quinoa, intrigue with endives and some louche liaisons with leeks and legumes...

So come out and join us and declare your vegcuriosity.

Proudly share your support for vegcurious on Facebook and Twitter.

To help you experiment we’ve got some great recipes to tempt you & your mates.

And for the deeply vegcurious find out more here.